In a surge of digital dissent, the hashtag #BoycottTurkey has taken over Indian social media platforms, reflecting public outrage against Turkey’s recent show of support for Pakistan following India’s military action under Operation Sindoor.
The spark was ignited when Turkish President Recep Tayyip Erdoğan said “My precious brother, The brotherhood between Türkiye and Pakistan, which is enjoyed by very few nations in the world, is one of the best examples of true friendship. As Türkiye, we attach great importance to the peace, tranquility and stability of Pakistan. We appreciate the sensible, patient policy of the Pakistani state, which prioritizes dialogue and compromise in resolving disputes. We will continue to be by your side in good and bad times, as we have in the past and in the future. Through you, I greet our friendly and brotherly Pakistan with my most heartfelt affection. “Pakistan, Turki dosti zindabad!”
Foreign Minister Hakan Fidan also openly backed Pakistan, condemning India’s airstrikes targeting terror infrastructure across the border. His message, shared by Pakistan’s Ministry of Foreign Affairs, promised continued cooperation and solidarity between the two nations. The move was seen by many Indians as a diplomatic affront, particularly in light of India’s firm stance on counterterrorism.
The response was swift and widespread. Indian users on X (formerly Twitter) began calling for a boycott of Turkish goods, services, and travel. The impact quickly moved offline—traders in Pune reportedly stopped selling Turkish apples, and many Indian tourists canceled planned vacations to Turkey and Azerbaijan. Some travel platforms, including Ixigo, also suspended bookings for flights and hotels to these countries.
India: A Rising Tourism Market for Turkey
The timing of the boycott call is particularly significant. Turkey has seen a steady rise in Indian tourists over the past few years. In 2024 alone, the country welcomed approximately 3.5 lakh Indian visitors, marking a 20.7% growth from the previous year. This made India one of the fastest-growing source markets for Turkish tourism.
From luxury weddings and honeymoon packages to MICE (Meetings, Incentives, Conferences, and Exhibitions) events, India has become a high-value contributor to Turkey’s travel economy. While Indian travelers may still represent a small portion of Turkey’s overall tourism numbers, the segment brings in substantial revenue and long-term potential.
If the boycott gains further traction, it could dent Turkey’s future earnings and affect Indian wedding planners and tour operators who specialize in Turkish destinations.
Netizen’s Reaction
Cancel all tourist & business travel approvals to/from Turkey & Azerbaijan immediately !!!
Enough of drama. National interest comes first.#BoycottTurkey pic.twitter.com/HuVjrStu46
— Amandeep Singh (@MrAmanDeep) May 13, 2025
Netizens and influencers alike urged fellow citizens to refrain from spending money in countries that do not respect India’s fight against terrorism. Phrases like “Not one rupee to Turkey” began circulating widely, with public figures and companies joining the movement.
This digital protest has highlighted the growing intersection between foreign policy and consumer choices. Public sentiment in India is becoming increasingly assertive, with citizens actively participating in international discourse through economic resistance.
As of now, Turkey’s alignment with Pakistan in a time of heightened regional tension has not only drawn diplomatic scrutiny but has also triggered a grassroots campaign that may impact tourism, trade, and bilateral relations going forward.
